미백화장품 사용에 관한 조사 연구
A Study on the use of the Whitening Cosmetics
광주보건전문대학논문집 1996년 21권 1호 p.475 ~ 486
소속 상세정보
김연주/Kim YJ
KMID : 0615219960210010475
Abstract
The purpose of this study is to investigate why women use the whitening cosmetics, what brand they prefer, and if they are satisfied with it.
In order to accomplish this purpose, the research was conducted for 350 women in Kwangju, and a questionnaire method was used.
The results are as follows;
1. 59% of consumers on the whitening cosmetics were women in their twenties.
2. 37% of consumers on the whitening cosmetics were students and working women.
3. Most consumers used the whitening cosmetics produced by "D" Co..
4. After using the whitening cosmetics, 69% of consumers were satisfied with results.
5. 45% of consumers chose the whitening cosmetics for themselves.
키워드
원문 및 링크아웃 정보
등재저널 정보