The effect of life satisfaction on the silver generation’s spa recognition and preferences
박가희, 강은주, 서승희,
소속 상세정보
박가희 ( Park Ga-Hui )
Gwangju University Department of Beauty Science
강은주 ( Kang Eun-Ju )
Dongshin University Department of Cosmetology
서승희 ( Seo Seung-Hee )
Dongshin University Department of Cosmetology
Abstract
Background: Although the spa industry is becoming increasingly popular as it is integrated and combined with the aesthetic, cosmetic, medical, food, apparel, and amusement park industries, research and development on spas for the silver generation is still lacking.
Objective: The present study aimed to analyze satisfaction with life (SwL), spa perception, and spa program preferences of the silver generation with the objective of using the findings to develop spa programs that are actually needed by the growing elderly population, and provide basic data for the revitalization of the spa market.
Methods: The study population consisted of people aged 60 years and older?also known as the silver generation?who were visitors at tourist sites in Damyang-gun, Jeollanam-do (South Korea). Results: The results showed that the silver generation’s self-esteem was highly correlated with their spa perception, while those with high SwL reported a high number of responses for “body massage/body treatment.” Regarding the appropriate cost of a single program, “Korean Won (KRW) 30,000?49,999” was the most common response among respondents with high SwL and “less than KRW 30,000” was the most common response among respondents with low SwL. Regarding the ideal combined program services, “special facial care+massage+care using water” was the most common response among respondents with high SwL, while “massage+care using water+total relaxation care” was the most common response among respondents with SwL.
Conclusion: The silver generation’s SwL was found to be mutually associated with spa perception and spa program preferences. Therefore, the study’s findings could be used as basic data for the development of programs tailored for the silver generation and increase the positive perception about spas and the development of spa programs that consider the characteristics of people with high or low SwL.
키워드
satisfaction with life; silver generation; spa awareness; spa program preferences
원문 및 링크아웃 정보
등재저널 정보